Vi Ling Designs

Vi Ling Designs is a distinguished jewelry brand founded by Vivian Au Fang, located at 1 S Fair Oaks Ave Suite 203 in Pasadena, California. Established in 2010, Vi Ling Designs specializes in demi fine, fine, and custom jewelry collections that are meticulously handcrafted in Los Angeles. The brand is deeply inspired by the everyday lives of real women—whether they are embarking on new careers, exploring the world, embracing motherhood, or celebrating special occasions through gift-giving. This inspiration drives the creation of jewelry pieces that are not only beautiful but also comfortable and easy to wear, allowing women to effortlessly accessorize their wardrobes and feel confident both inside and out[1][3].

Vivian Au Fang, the creative force behind Vi Ling Designs, brings a rich background in fashion and design to her craft. Originally from Kansas City, Kansas, Vivian moved to Los Angeles at 19 to attend the Fashion Institute of Design and Merchandising (FIDM), where she earned a Bachelor of Science degree in International Product Development. Her early career included roles in corporate apparel and leather handbag companies, but her true passion was discovered during an apprenticeship with a Los Angeles jewelry designer. This experience ignited her love for jewelry design and craftsmanship, leading her to establish Vi Ling Designs and develop a unique style that blends artistry with quality materials[3].

Vi Ling Designs offers a diverse range of jewelry crafted from high-quality metals such as sterling silver, gold plated, 14-karat gold, and platinum. The collections feature natural gemstones and diamonds sourced from trusted local vendors, ensuring each piece meets the highest standards of quality and beauty. The design process is a blend of traditional and modern techniques, including hand sketching, digital illustration, wax carving, and computer-aided design (CAD). Working closely with a master jeweler in Beverly Hills, Vivian ensures that every piece is cast with precision and care, resulting in jewelry that is both elegant and durable[1][3].

Beyond creating exquisite jewelry, Vi Ling Designs is committed to providing a personalized and heartfelt customer experience. Each order is accompanied by a handwritten letter, reflecting the brand’s dedication to building a family-like relationship with its customers. This attention to detail and genuine care for clients sets Vi Ling Designs apart as more than just a jewelry store—it is a community where customers feel valued and connected[1].

Vi Ling Designs also offers professional jewelry appraisal services, providing expert evaluations to help clients understand the value and quality of their treasured pieces. This service complements the brand’s retail offerings, making it a comprehensive destination for jewelry lovers in Pasadena and beyond.

For those interested in exploring the collections or seeking custom designs, Vi Ling Designs operates a showroom by appointment at its Pasadena location. Customers can also browse and shop online through the official website, where the full range of demi fine, fine, and custom jewelry is available.

With a foundation rooted in passion, craftsmanship, and a deep understanding of women’s lifestyles, Vi Ling Designs continues to grow as a beloved jewelry brand. Vivian Au Fang’s vision of creating jewelry that celebrates individuality and everyday beauty shines through every piece, making Vi Ling Designs a trusted name for those seeking timeless and meaningful adornments[1][3][5].

For inquiries or appointments, Vi Ling Designs can be reached at +1 626-345-5697.

Vi Ling Designs (Jewelry designer) located in 1 S Fair Oaks Ave Suite 203, Pasadena, CA 91105. You can contact Vi Ling Designs via phone call at +1 626-345-5697.